Fashion Mash-Up Seminar: How To Navigate in The Local SF Fashion Industry

• SPEAKERS TO APPEAR :

• KARRI ANN FRERICHS. Altitude Promotions & Style Elevation.com (Owner/ Public Relations)

Karri Ann Frerichs launched Altitude Promotions, a full service sales rep and marketing company, in 2007 and manages the sales for innovative brands from around the world, travels to Los Angeles, New York, and Las Vegas for markets and fashion weeks, and continues to innovate the way sales reps do business through her online showroom, www.AltitudePromotion.com.  Karri Ann also operates the online shopping site, www.StyleElevation.com offering complete in-season collections from each of her brands to the public.  Karri Ann is a graduate of the University of Nebraska at Omaha in public relations and the fashion merchandizing program at FIDM.

• DEL GERONIMO. San Francisco Fashion Awards (Producer) Bleed Magazine (Editor) 

Del Geronimo is the producer of the San Francisco Fashion Awards, honoring local industry professionals, and the editor of Bleed Magazine, a fashion photo blog.  Del Geronimo is a world traveler and an award winning photographer. He exclusively photograph fashion editorials for City Model Management and Ford Models.

• DARIEN BAMDAD. Alchemetric (Designer). Madrone Studios (Marketing/ Business Development) 
  

Darien Bamdad is the owner and creator of Alchemetric, a lifestyle and entertainment brand fusing fashion design, music production and events.  In addition to event production, Alchemetric also has grown into a record label whose primary focus is on Hip Hop.  Darien currently does marketing for Madrone Studios.

• BRIANNA BEALL. Walk Street Movement (Public Relations)

Brianna Beall is the Marketing/PR manager for the Walk Street Movement and runs the @walksoftz Twitter account.  Previously, she was the Director of Business Development for Physician’s Integrated Medical Group. Brianna received her Bachelor of Arts Degree in Economics and Psychology from UCSC. Brianna has been a top promotional model and event manager in the Bay Area for over seven years.

• NICK STEWART. Bar Tab (Director of Business Development)

Nick Stewart, developed the Bartab concept in the McGuire Entrepreneurship Program at the University of Arizona. After a successful roll out in Arizona resulting in a proof of concept and a grant from The Facebook Fund (Facebook), Nick landed business development deals with Miller Coors, The N9NE Group, and over 80 bars in the Arizona market. Nick also crafts tightly knit movements around small boutique brands such as Rogue MTB Apparel, mountain bike apparel built by riders for riders.

MODERATORS:

• BRAD CARRICK (Co-Moderator) Solz Shoes CEO. San Francisco Fashion And Merchants Alliance (SFFAMA) Marketing

Brad Carrick is the owner and founder of SOLZ Shoes. SOLZ Shoes combines a lifestyle shoe company with an extendable microbranding platform.  It has designed and patented a unique, lightweight casual shoe that folds up in a small “capsule” that can be clipped on to bags or clothing. It has also launched “The Walk Street Movement” and “The Sneak In Artist” as additional lifestyle brands. SOLZ is the name of the company and also the flagship brand. SOLZ shoes is marketed as the “Ultimate Beach Shoes” and a platform for self-branding, sponsorship opportunities enabling working with clients to license or franchise any of their brands.

• OWEN GERONIMO (Moderator). San Francisco Fashion And Merchants Alliance (SFFAMA) Founder. San Francisco Fashion Week (TM) Founder.

Owen Geronimo serves as the founder of San Francisco Fashion Week ™ and San Francisco Fashion And Merchants Alliance, Inc., a California non-profit corporation and social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.   He facilitates the monthly educational seminar  'Fashion Mash-Up,' a  platform to discuss the business of fashion and arts through an open forum utilizing current business models and technologies. Owen Geronimo won the coveted ‘Best Fashion Event Producer of 2010,’ award at the San Francisco Fashion Awards ™. He is also a social activist, an accomplished artist in the realm of abstract expressionism and also an entrepreneur, managing international logistics for Chartered Transportation Services in Southeast Asia.

PRODUCT PESENTATIONS BY:

• It’s official, the Treasure Island Flea opens Memorial Day Weekend, 2011. The Flea at Treasure Island will host hundreds of local entrepreneurs showcasing everything from new and indie designs to vintage clothing and antique furniture. The San Francisco Bay Area is a world-wide hub for creativity, fashion, design and everything culinary. Treasure Island is located in the heart of the Bay. We hope you will enjoy the breath-taking views and our variety of specialty vendors.

Helen Bologolova @ VENUETASTIC. At Venuetastic, we think it's important to focus on the experience of the event rather than the tedious search and booking process that currently exists for finding a venue. We joined forces to use our programming/analytical savvy to make this process simple and easy.

We're helping helping venue owners promote their space for the right type of event, connect them with the right clients, and grow their revenue.

We love giving the power back to the professional and amateur event planner, allowing them to find and book any commercial space that fits their criteria. Whether it’s a spa or a bar, we take care of the nitty-gritty and let the event planner focus on what’s important – the fun and success of the event!

 



Prosenjit Sen @ VIZL™ to capture any fashion item, coupon or sale while shopping. Just take a picture, note the store and price, and click “Remember” to save it. Share it with your friends and get instant feedback to make shopping fun!  Look for VIZL™ Tags (QR Code) on clothes, accessories, catalogs and even online. Scan the tag to wear the items virtually, compare different looks and, share them with friends for instant opinions. It’s as if you are out shopping together. And, while you are having fun wearing and sharing, receive special offers from our retail partners.

Troy Rutt @ TRUE POWER INC.TruePower, Inc. is committed to providing iPhone power-users with the battery solution that will eliminate the need to plug in their iPhone or iPod touch throughout the day. By creating a product that is versatile and simple to use the TruePower iV Pro will enhance the iPhone user experience by eliminating concern over careful battery management. TruePower, Inc. has teamed with Amazon to make ordering SAFE and SECURE on our site. By using Amazon technology at Checkout, your order is secure and backed by Amazon's A-to-z Guarantee which guarantees your purchase, the condition of the TruePower iV Pro and its timely delivery.

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• • Presented By: SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE @ http://sffama.com/
  • Details about event - go to - http://www.fashionmash-up.com/
  • JOIN SFFAMA @ http://sffama.ning.com/
  • GET INVOLVED with SAN FRANCISCO FASHION WEEK (TM) 2011
  • Media Contact: Owen Geronimo at sffama@gmail.com

• • FREE GIVEAWAY



 



 

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